NEW YORK, NY, June 10, 2026 — Kalshi, the world's largest prediction market, today announced an official partnership with the Asociación del Fútbol Argentino (AFA), the governing body of Argentina's national football team and the reigning FIFA World Cup champions, for the duration of the 2026 FIFA World Cup.
The partnership unites two organizations that share a track record of winning. Argentina, led by the most decorated squad in the sport, arrives at the 2026 World Cup as defending champions and three-time title holders. Kalshi arrives as the largest prediction market in the world, having built an entirely new asset class from the ground up and captured over 90% market share in America. Both know what it takes to compete at the highest level and to come out on top.
Under the agreement, Kalshi will serve as an official sponsor of the AFA for the duration of the 2026 FIFA World Cup. The partnership includes co-branded activations, coordinated social media campaigns, and Kalshi's use of AFA intellectual property, including Argentina's iconic sky-blue and white crest, across its marketing materials.
As part of the agreement, AFA's Official Data & Streaming partner, Genius Sports, will provide Kalshi with official sports data to support the creation and settlement of related sports prediction market contracts. By using verified official data as a consistent source of truth, the agreement will contribute to enhancing transparency while reducing reliance on unofficial or delayed data sources. Kalshi will also participate in Genius Sports' integrity information-sharing processes to strengthen market transparency and provide professional sports leagues with greater visibility into related market activity.
The timing could not be more fitting. The 2026 World Cup is being held on American soil for the first time in 32 years, and prediction markets have never been more mainstream. Fans across the United States now have a legal, regulated platform to put their convictions to the test, and the world's most followed football team to do it around.
"Argentina is the standard of excellence in world football. That's exactly who Kalshi belongs alongside. We're building the future of how people engage with live events, and partnering with the reigning champions of the beautiful game is the clearest signal we can send about where we're headed."
— Adam Barrick, Head of Sports Partnerships, Kalshi
"Kalshi is a leader in its category, and their decision to partner with AFA is a testament to the global strength our brand has built since 2017. Each new alliance of this caliber reinforces that the path we charted for AFA's international expansion is the right one, and that the world's leading organizations want to be part of it."
— Leandro Petersen, Chief Commercial & Marketing Officer, Asociación del Fútbol Argentino (AFA)
For more information or to start trading on World Cup markets, visit Kalshi.com.
