Kalshi, the world’s next-generation financial exchange, today announced a partnership with Signify Group, a global leader in online safety, threat intelligence and investigations, to protect athletes and coaches from online abuse, threats, and harassment linked to its sports markets. Kalshi users identified as responsible for abusive or threatening behavior may face enforcement action, up to and including permanent account closure. Where appropriate, relevant evidence may also be shared with sports organizations and referred to law enforcement to support further action.
The partnership has three parts: proactive monitoring by Signify’s Threat Matrix service; Kalshi’s participation in the Bad Actor Program, which connects verified abuse to action against accounts associated with those responsible; and a new exchange rule, supported by updated provisions in Kalshi’s platform policies and terms and conditions, making clear that abuse and threats will not be tolerated.
Proactive Monitoring, Threat Assessment and Investigations
Signify’s Threat Matrix will monitor public social media for abuse, threats and harassment targeting athletes, coaches and sports personnel across the NFL, NBA, MLB, NHL and ATP Tour, including harmful content associated with Kalshi’s sports markets.
Threat Matrix combines AI-powered detection with specialist human intelligence. It detects harmful content across 32 categories of abuse and threats in more than 100 languages on major social platforms. Signify’s in-house analysts then conduct threat assessments to determine severity and risk, while its open-source intelligence (OSINT) team investigates cases requiring further action.
Where behavior may cross a criminal threshold, evidence will be gathered to support referral to law enforcement and, where appropriate, shared with relevant sports organizations. Kalshi will have visibility into emerging trends, a clear picture of the nature and severity of abuse linked to its markets, and the evidence it needs to enforce its policies and terms and conditions.
The initiative is focused on abusive, threatening and potentially criminal behavior, rather than legitimate criticism or discussion of sports performance.
A New Approach for Prediction Markets
Kalshi is taking a leading role through its participation in the Bad Actor Program, a joint initiative established by Signify Group and Integrity Compliance 360, Inc. (IC360).
Under the program, Signify identifies and investigates serious cases of online abuse and threats. IC360 technology then enables Kalshi to determine whether those responsible hold accounts on its platform, and Kalshi’s platform policies and terms and conditions provide the basis for enforcement.
Where evidence identifies a Kalshi user as responsible for abusive or threatening behavior, Kalshi can take action under its rules, up to and including permanent account closure. Where appropriate, evidence can also be shared with relevant sports organizations or referred to law enforcement to support further action.
The measures build on Kalshi’s existing market integrity controls, including restrictions preventing athletes, coaches, and other individuals with access to relevant information from trading on their own sports markets. Kalshi already operates extensive proactive monitoring and compliance systems as part of its broader market integrity infrastructure.
Robert DeNault, Head of Enforcement for Kalshi, said:
“Athletes and coaches should be able to compete without facing abuse or threats simply because someone has a financial interest in the outcome of a sporting event. But actions speak louder than words, and this partnership between Kalshi and Signify gives us another important tool to identify unacceptable behavior and take action against those responsible. We will use this tool alongside a new exchange rule that explicitly prohibits abuse or threats in connection with trading activity because we want to make clear that there are real consequences for anyone who crosses that line.”
Jonathan Hirshler, Chief Executive Officer of Signify Group, said:
“We are pleased to partner with Kalshi on this important initiative. Its commitment to protecting athletes and coaches and tackling online abuse and threats represents an important step forward in creating a safer environment across sports.
“Threat Matrix provides the capability to detect this behavior, assess and investigate it, and build the evidence needed for action. Intelligence can also be used to identify individuals on participating platforms and shared with sports organizations and law enforcement where appropriate, creating real-world consequences for serious online abuse.
“As prediction markets continue to grow, it is important that athletes and coaches are protected from abuse and threats, including behavior that may be linked to a person’s financial interest in a sporting outcome. Kalshi has rightly chosen to confront that directly.
“Anyone who thinks a losing position entitles them to threaten or abuse an athlete should know that they can be identified, that their account can be closed, and that serious cases can have consequences beyond the platform.”
